The directory «Plots»

Carlsberg

Probably the best lager in the world since 1847, when J.C. Jacobsen brewed Denmark's first ever pint using a yeast that became the basis for many modern-day imitations. It's said that he named the brew after his son, Carl – who's now a regular in millions of bars across 140 countries worldwide (now there's something to aspire to). For more insights into what life might be like in a perfect world, check out the latest Carlsberg ad campaign below.

Denmark, 1947, Jacob Christian Jacobsen

Denmark, 1976, Emil Christian Hancen

Denmark, 2006, Objects from the Carlsberg Glypotek

Denmark, 19786.09.23, Kopenhagen. Carlberg Fund