Stella Artois is the brand of "Supreme Quality and Worth." The brand is admired by discerning consumers for its uniqueness in the beer category, its uncompromising quality, distinctive and sophisticated packaging, and highly esteemed positioning. Its differentiated position has enabled the brand to become the world's fifth-largest international brand, and one of the fastest-growing brands in the world. It is now marketed in over 80 countries.

To ensure the consistency of the lager, the yeast is supplied from Stella's home in Leuven, Belgium. The brew consists of 80 percent Pilsner malt, 20 percent adjuncts and 30 percent hops, which are Saaz hops from Europe. The care and attention at every step in the brewing process enable Stella Artois to mature into a full-bodied and exceptionally well-balanced beer, perfectly thirst-quenching, and perfect for everyday special moments.

The Stella Artois brand traces its roots back to 1366 and the Den Hoorn Brewery. It connects with consumers through its unique, epic film-like advertising, and its range of properties including the Stella Artois partnership with the Cannes Film Festival. It is one of the most award-winning brands in the history of the beer industry.