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Holsten

Holsten

Holsten-Brauerei AG (Holsten Brewery plc.) is a beer brewery founded in 1879 in what is now Hamburg's Altona district. The name Holsten is the Danish version of Holstein. The group now has seven breweries in Germany. Its nationally distributed premium brands are the pils beers König Pilsener and Holsten Pilsener. These are backed up by leading regional brands like Licher Pilsner and Lübzer Pils. The Hamburg brewery exports beer to the whole world. Its Holsten Premium is sold in five continents and the brewery's Holsten Pils goes to the United Kingdom where it is sold through the group's own subsidiary.

In 2003 the Holsten brewery absorbed the Bavaria-St.Pauli-Brauerei GmbH with their main brand Astra.

The Holsten group subsidiary Hansa-Brunnen AG has two plants producing mineral water and carbonated soft drinks, mainly for distribution in northern Germany.

The present-day Holsten brewery in Altona has a production capacity of 3.2 million hectolitres. Its biggest-selling product is the premium brand Holsten Pilsener sold on the German market. The beers exported by the Holsten group are also brewed in Altona.

Holsten are perhaps most famously known for their sponsorship of the Tottenham Hotspur football team from 1986 to 1995, and again from 1998 until 2002. They were sponsors of Tottenham at the time of two of their most recent major trophy wins - the 1991 FA Cup and 1999 Football League Cup.

In 2004 Holsten-Brauerei was acquired by Carlsberg. Holsten produces both Tuborg and Carlsberg for the German market.


St. Vincent, 1987, Tottenham Hotspur, Holsten

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